This is the case study for one of my independent project
Design a website for a flowershop Calgary
Case Study
Flower Shop
The Problem
In Calgary, with a long period of cold weather during the year, having flowers and plants inside the house could be very beneficial. However, accessibility to flower shops is somehow limited to the grocery stores. The variety, quality and price of these flowers are not convenient.
The Goal
The problem:
In Canada, with a long period of cold weather during the year, having flowers and plants inside the house could be very beneficial. However, accessibility to flower shops is somehow limited to the grocery stores. The variety, quality and price of these flowers are not convenient.
Understanding the User
●User research
●Personas
●Problem statements
●User journey maps
User Research
Online flower shops are too crowded
The Categorized items are almost the same
Customizing the items based on the taste is not applicable.
Too much information is needed and too much steps that make the purchase frustrating.
Paper Wireframes
Digital Wireframes
Mockups
Usability Study
The website version has been presented for two users and an unmoderated usability study has been conducted.
Design
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The basket icon is not familiar.
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The Deal items are better to be in different colors.
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Vertical texts are not readable
Interaction
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With Click on the logo, it's better to connect to the homepage.
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The header is not like to be interactive, better show it somehow to guide the user.
Refine the Mock ups
